Tracey Sutherland - Graphic Designer
Tracey Sutherland - Graphic Designer

COMPUTER SKILLS
Adobe CS3 (PhotoShop, Illustrator, ImageReady & InDesign), Dreamweaver CS3, Visual Studio 2005, Microsoft Office, QuarkXpress 7, Advanced HTML, CSS, basic ASP.NET, basic PHP

EDUCATION
August 1996, BA in Art History, Valedictorian, University of North Texas, Denton, Texas
May 2002, BFA in Communication Design, University of North Texas, Denton, Texas

EXPERIENCE
11/02 - present
Freelance Graphic Designer
Own and operate a freelance design business to a variety of small clients, providing a full range of services including graphic design for publication, print, web, interactive, branding and marketing support, negotiate printing bids and assure adequate file transfer. Clients include Sundance Film Festival 2009, Utah Legal Services, RJ Designs, Duke Computer Solutions, Inc. Magazine, Wasatch eLearning, Salt City Candle, Carson Daly TV, Noahs Corporation and SoundTube.

08/03 - 03/08
Art Director
Land Capital Group, Park City, Utah
Led Land Capital Group's Communication Design team, collaborating with illustrators, writer / editors, and web developers to provide strategic creative planning, estimated time and budget for design projects including print and web collateral. Directed the vision for all design projects. Represented and promoted our in-house creative group to our internal clients and executive management, as well as oversee professional development and coaching of all staff designers and marketing production artists. Oversee the brand evolution for Land Capital Group, 361 Group and individual shopping centers nationwide. Designed collateral materials including user interface for intranet, corporate websites and shopping center websites, presentations, brochures, advertisements, corporate identity, and tradeshow booth. Translated marketing objectives into creative strategies by designing email blasts, broker incentive giveaways and tradeshow presence to increase brand awareness and drive online traffic.

02/02 - 03/03
Graphic Designer
Skywire Software, Dallas, TX
Developed the images used in a variety of creative projects, including brochures, advertisements, corporate identity and informational diagrams. Created and modified web images for corporate website. Designed the interface for the corporate intranet website. Displayed understanding of Internet design issues (browser usability, cross-platform compatibility, color and quick loading of images). Demonstrated the ability to read ASP.NET, HTML and CSS.

02/01 - 02/02
Advertising Design Director
D Magazine, Dallas, TX
Designed advertisements for D Magazine and D Home clients. Designed promotional materials such as posters, invitations, brochures, media kits and one-sheets. In charge of client relations, design, and trafficing of special advertising sections. Create Resources section in D Home. Art directed photo shoots for advertorials, proofread and copyedit some special advertising sections. Developed headlines, subheads and copy for some promotional materials and sections. Worked with marketing director in developing branding strategies for events, special sections and promotions. Demonstrated knowledge of pre-press and 4-color printing.